Do regional language bloggers become as successful as English bloggers?

Many newcomers in blogging are always curious about one question: Do regional language bloggers become as successful as English bloggers?

There are two possible reasons of it:

1. either they have problem with english
2. Their niche or audience is related to local or regional language

Since 2020, when corona started an influence in the world, the number of social media creators, bloggers and social media consumers has increased gradually. The reason for this increasing number of social media creators, bloggers and social media consumers is availability of the content in regional languages.

Before corona vibes, there was very less availability of content in regional languages because almost every content creator was focusing on making content available for countries like United States (US), United Kingdom (UK), Australia, New Zealand as there was a good CPC on adsense advertises available in these countries and obviously a chance of generating decent income from adsense.

But, after corona started impacting all over the world, social media consumption started booming and demand for regional languages increased. And from here, the content creators found the potential in creating content in regional languages.

But, what are the reasons behind starting content creation in regional languages?

Reasons behind creating content in regional languages?

There are many reasons that social media content creators started blogging or started creating content on other social media platforms in regional languages.

1. Availability of easy and cheap internet connectivity

In India, when JIO launched, the internet became very cheap. It was easy to purchase JIO in its early days for normal people as well as it was almost free to consumers considering all other internet providers.

2. Android mobile era started

At the same time, android mobiles also became very cheap and easy to purchase as Chinese mobile companies entered the market. So, people started watching videos and reading blog posts on mobiles too.

3. Consumption of social media increased

Above two factors impacted or increased consumption of social media content as it was easy to watch videos or read blog posts using mobile phones.

So, the above 3 factors impacted the whole internet world and social media. But, till that time only or mostly english content was available on the internet world as content creator or bloggers were only targeting countries like US, UK etc

But for the local public or consumers of the internet, it was not an easy task to read an english blog post or english video as indian people either are not good in english or they don’t like english at all.

That was the turning point for the internet world to get started to create content in regional languages and make it available to a larger audience or readers and share the knowledge with them.

Do regional language bloggers become as successful as English bloggers?

The simple answer for this question is YES. Regional language bloggers can become as successful as English bloggers for a few reasons.

1. Problem of understanding english language

We all know that English is a global language and the most popular and most spoken language all over the world. But, mostly Indian people or even the people around the world, who are not from English countries have problems with the English language as they don’t speak, understand English as they use English in their day to day life.

2. Local or regional languages are easy to understand

People from non English countries speak their regional languages or their mother tongue and they can understand their language definitely better than English. So, creating content in regional languages can appeal to more audiences than creating content in English. So, it increases the consumption of content from local audiences.

3. Benefit to regional content creators

Creating content in regional languages benefitted more to content creators in regional languages. These people have a lot of knowledge to share. But due unavailability of tools to create content in regional or local languages, it was difficult for those content creators to make content available in local languages.

4. Availability of tools

There are a lot of tools available these days to create content in regional languages like regional fonts, running those fonts in all major browsers and few other technologies to make it possible for content creators to work on content in local or regional languages. All these factors help local content creators to connect with their audience in their local languages.

5. Easy availability of tools to consumes content

As the internet and mobiles become cheaper day by day, every person can afford these things easily and can consume the content on the internet or social media platform regularly.

6. Sharing of knowledge

Content creators do not work only on entertainment related topics but also they share the knowledge with their audience in local languages. It helps lots of people in many ways in their life and becomes more and more popular day by day.

Due to the above reasons, content creation or even blogging in local or regional languages is becoming more and more popular day by day and more content creators started engaging themself in content creation.

People these days, started choosing blogging or content creation as their career and they prefer to create in their local or regional language and it becomes easy for both the parties.

1. Content Creators who can not create content in english but can create in local language and
2. Content consumers who do not understand english but can understand and like to consume content in regional language.

Conclusion

Regional language bloggers become as successful as English bloggers because everyone can share their knowledge through blogging or even on any other social media format as they only need a knowledge in some subject or a niche and ability to explain than knowledge to their targeted audience. No need to have any knowledge of English, which is a problem for many people from non-English countries.

FAQ

How many Indian languages are available for blogging?

Approximately 20 languages are available for blogging in India.

Can we get Adsense approval for local or regional languages blogs?

Yes. Many local language blogs get Adsense approval easily.

Is there any problem with loading local language data on browsers?

All major browsers like Google Chrome, Mozilla Firefox, Internet Explorer, MicroSoft Edge support many regional languages even in India too.

What do one need to create a blog in the local language?

One needs a good command over that local language, expertise in specific niche, ability to explain the topic and some basic things to start a blog.